Get to know ‘Staycation’, a New Business Strategy for Apartment Owners

In the past year, a short vacation by staying in lodgings, called ‘staycation’ has become a trend, especially for millennials. Google Trends notes, this ‘staycation’ trend continues to experience a significant increase of 153% during 2018 – 2019. In addition, the emergence of apps like Airbnb has facilitated people to choose a place of staycation easily. This trend is a good opportunity for business people who want to work on it.

For people who want to stay with family or friends and want to enjoy an atmosphere of home, apartments often become the first choice compared to hotel for ‘staycation’. Besides, many apartment owners offer staycations at more affordable prices compared to hotels.

If you are interested in starting an apartment business for staycation, here are some things you should consider before choosing an apartment:

  1. Choose the apartment type based on your target market.
    The most basic tips for choosing an apartment for staycation is to adjust it based on your target market. If you want to open a staycation business for family and friends in large numbers, choose an apartment unit that has more than one room and has large size. Meanwhile, if your target market is people who want to enjoy quality time alone, you can choose apartment with studio type.

  2. Check Facilities Available at the Apartment
    Apartment facilities is a very important supporting factor for people who want to do staycation. Look at facilities that are provided in every apartment unit as well as public facilities. Facilities in the apartment area such as swimming pool, gym, and various other facilities can be the selling power for staycation business.

  3. Strategic Location
    Another important thing that you need to consider when choosing an apartment for staycation business is the location of the apartment. Ensure the location of the apartment is strategic, easily accessible by public facilities and transportation, and has a comfortable atmosphere.

The Crest West Vista at Puri offers apartments that have the best facilities in the most strategic location in the western area of ​​Jakarta. Keppel Land Indonesia has studio apartment units, one-bedroom apartment units and two-bedroom apartment units. Starting from 4 million, you can now run a staycation business at The Crest West Vista at Puri apartment unit. Very affordable right?

Visit The Crest West Vista at Puri’s marketing office on Outer Ring Road No. 8 Duri Kosambi, West Jakarta or call +021 29030700 for more information about your first property at The Crest.

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